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Maison Atia

Faux fur brand made of bio-based and upcycled materials

Gustave Maisonrouge founder of Maison Atia, faux fur brand with sustainable market practices.

Maison Atia

Chloe & Gustave are the founders

Chloe grew up in the fashion industry, and trained in the Atelier of her father, Gilles Mendel. While working on his inaugural Haute Couture Collection in the summer of July 2016, she decided to bring her family’s tradition of quality and craftsmanship to faux fur. At that time, virtually no brand had that approach. While raising her children Augustus and Clementine with Partner Billy Corgan, Chloe embodies Maison Atia’s creative force in all aspects of her life.

Gustave remembers doing his homework in his mother’s Luxury Strategy Consulting firm, deciding at age eight that he would pursue a career in this field. After Carleton College, he followed his dream and started at Hermès as a Fragrance Specialist. When his friend Chloe asked him to become her business partner, he did not hesitate. Now armed with an MBA from Columbia Business School, Gustave feels even better equipped to bring Maison Atia to its full potential.