• Raw Materials

    Maison Macha upcycles secondhand clothing into new streetwear

  • Workers' Rights

    The brand chooses to employ workers with disabilities in their hometown of Normandy, France.

  • Gender & Racial Equity

    Charlotte is a female designer with a unique vision on how she can save waste in the fashion industry

Charlotte Potel is the founder

Charlotte is a French designer who believes in tomorrow's fashion: ethical, sustainable and unique.

After studying European politics at La Sorbonne University in Paris, Charlotte returned to her first love: sewing and giving a second life to clothes by totally transforming them.

Passionate about travelling, Charlotte has traveled to many countries and had the opportunity to see the damage our consumption patterns were doing to the planet. The idea then occurred to her to turn her passion into a profession, by creating her own upcycling brand: Maison Macha.