• Raw materials

    Aday uses innovative recycled fabrics such as recycled nylon and recycled polyester and bio-based fabrics such as Tencel

  • Chemicals

    A majority of their products are OEKO-TEX certified, which means they only use non-toxic chemicals

  • Senior Leadership

    Aday is led by two incredible female founders, who were early leaders in the sustainable fashion space

Aday was founded by Nina & Meg

Prior to ADAY, Nina was a Venture Capitalist at Index Ventures, an investment banker at Goldman Sachs, and a former competitive gymnast in Germany. Nina was named to Forbes 30 under 30 in Retail & E-Commerce in 2016 with her co-founder Meg. ADAY was named one of Fast Company's Most Innovative Companies in 2018 and has been featured in Fast Company, Vogue, Refinery29 + Conde Nast Traveler. Nina is passionate about minimalism, planet earth, human connection, creating a beautiful future and the role ADAY as a brand plays when it comes to conscious living, sustainability, and creating that very future.

Prior to ADAY, Meg was an early hire at Poshmark, worked throughout MBA at Stanford as part of the initial Cowboy Ventures team. Before business school, she worked with Atomico in venture capital in London and at Goldman Sachs. She is also a Jiu-Jitsu competitor and coaches other athletes on their finances outside the ring.